Budweiser Clydesdales return to Main Street
Clare Rose will be facilitating the Budweiser Clydesdales’ return to Main Street in Patchogue Village on Wednesday, Oct. 10, as a promotion of the brand. The parade, to be accompanied by bands, will begin at 5 p.m. on West Main Street, starting at the new location of the Blue Point Brewery, down the south side of Main Street, then the horses will make a turn and visit the north side of Main Street and end by 7 p.m. back at the brewery.
John Reese, the on-premises sales director for Clare Rose Inc., visited the Greater Patchogue Chamber of Commerce restaurant committee meeting earlier today to release some details about the event.
According to Reese, the horses will make their appearance for a parade in which they will make several drops of a case of Budweiser at to-be-determined Main Street restaurants. Though he hopes for good weather, he said the horses will not appear if it’s pouring rain and a date will not be rescheduled.
“We are hoping for good weather. If it is drizzling they will be here, but if it’s pouring they won’t come,” he said, also mentioning Budweiser’s strict policy for the horses, limiting their time on Main Street to exactly two hours. “They treat these horses like gold.”
Though the horses will be stored and the parade will start and end out of the new brewery, the event, he said, has nothing to do with Blue Point, though they are great new partners. Rather, the horses are being brought back as a promotion of the Budweiser brand.
“It’s going to be a great event that will bring a bunch of people into town,” he added. “The Clydesdales are all about Budweiser.”
According to chamber executive director David Kennedy, the restaurants will determine who wants to be a drop point for a case of beer and most, if not all, will offer specials. He hinted at the possibility of Prohibition pricing for a certain period of time, honoring the end of the Prohibition in 1933.
“Phone calls have been of the hook about this event — the community is very excited,” he said. “I do anticipate we are going to have a large crowd to witness this spectacle.”
Mayor Paul Pontieri said the last time Clydesdales were brought to Main Street was about 25 to 30 years ago, when Clare Rose, the local distributor for Anheuser-Busch, was located on West Avenue.
The Clydesdales will also make an appearance in Bay Shore for a parade the next day on Thursday, Oct. 11. More information on the history of the Clydesdales to come. See next Thursday’s paper.
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